The e-sport which gained a lot of ground in Poland in recent years, not only draws the attention of millions of followers, but has also opened up a lucrative market for advertisers from various industries. In particular, beer brands have noted the opportunity available in participating in this rapidly growing market. Let us analyze, what are the advantages of such partnerships, and which beer brands are the most active in e-sports sponsorship in Poland.

1. Żubr: Pionier w Sponsoringu E-Sportu

The Žubr brand, a recognizable name with years of brewing experience and a solid position in the Polish beer market, has taken a step further by sponsoring an e-sports venture. From the start Žubr has focused on a multitude of different approaches to e-sport marketing. Żubr’s sponsorship expands beyond just supporting major gaming tournaments to also include the production of proprietary e-sporting events.

Marka stara się poprzez różne inicjatywy zwiększyć популярność e-sportu na polskim rynku, na przykład poprzez e-sportowe drużyny. Dzięki temu marka nie tylko zwiększa swoje zasięg, ale także posiada społeczność graczy, która zwraca na nią uwagę. Żubr sponsoruje również krajowe i regionalne turnieje e-sportowe, co pozwala marce na jeszcze większe zaangażowanie w budowanie relacji z fanami e-sportu w Polsce.

2. Tyskie: Angażowanie się w Lokalny E-Sport

Tyskie, one of the oldest and most prominent breweries in Poland, has also recognized the value of collaborating with e-sports. The brand has focused its resources towards sponsoring local e-sport teams and organizing gaming events which enables her to reach out to the local e-sport community.

Tyskie’s investment in social media has paid off by grabbing the attention of younger audiences. The brand understood that sponsoring local e-sport events is an effective strategy to build a brand image and enhance loyalty among young consumers. With Tyskie’s financial and organizational support, the brand has earned the reputation of an active supporter within the e-sport community.

3. Lech: Working With Influencers and Streamers

Lech, the beer brand owned by Grupa Żywiec, implemented a new approach towards e-sport sponsorships. The collaboration with well-known streamers and e-sport influencers has allowed Lech to reach a wide audience of younger consumers. Such partnerships are beneficial not only from a marketing perspective but also for fostering genuine connection with e-sport fans.

Lech zainwestował w organizowanie wspólnych eventów z graczami, co pozwalało zrealizowanie interaktywnego doświadczenia dla fanów. Sponsoring e sportowych wydarzeń oraz współpraca z influencerami stanowi skuteczną metodę, która umożliwia Lechowi odstanie spośród wielu konkurentów i zdobycie lojalności młodszej widowni.

Korzyści dla Marek Piwa

Kooperacja pomiędzy e-sportem a przemysłem piwnym dostarcza wieluę z korzyści, jak podniesienie zasięgów oraz poprawa wizerunku marki. Przede wszystkim, It enables reaching a younger target group, who does not respond well to standard advertising methods. E-sportalia to an active world od computer games, so beer brands can effectively market their products to younger consumers.

The sponsorship of e-sports provides an opportunity to reinforce the brand image as trendy and innovative. Supporting e-sport goes beyond placing advertisements; it forms valuable experiences for gaming fans. Beer companies can take advantage of the demographic and marketing information that is provided by tournament organizers and e-sports teams, which allows better targeting of advertising campaigns and improvement in overall marketing effectiveness.

Podsumowanie

Podsumowując, wsparcie e-sportu przez marki piwa jest korzystne zarówno dla samych marek, jak i dla całej branży e-sportowej. Działa to na rzecz rozwoju e-sportu, przyczyniając się do jego profesjonalizacji i wzrostu popularności w Polsce.